National Adopt a Shelter Cat Month
Did you know that June was the National Adopt-a-Shelter-Cat Month? My family loves cats and we have had some pretty strange ones over the years. We are also a shelter supporting family and as such I am happy to share the following press release from Cat’s Pride® press release announcing that June is the National Adopt a Shelter Cat Month.
Oil-Dri Corporation of America (ODC-NYSE), a leading manufacturer of quality cat litter and the inventor of lightweight litter, announces the launch of the new Cat’s Pride® Fresh & Light Ultimate Care®, a revolutionary litter that delivers the ultimate performance including 10 day odor control, the strongest clumps and low tracking. Cat’s Pride Fresh & Light Ultimate Care is the best lightweight litter and is 50 percent lighter than traditional scoopable litters. As part of the launch, Cat’s Pride® is partnering with award-winning actress Katherine Heigl, best known for her roles in “Grey’s Anatomy”, “27 Dresses” and “Knocked Up”, as the face and voice of their integrated marketing campaign. The campaign includes TV, print, digital and radio advertising. In addition, Cat’s Pride is proud to support the Jason Debus Heigl Foundation™, by donating a portion of every Fresh & Light Ultimate Care purchase to support the Foundation’s animal advocacy work.
“Cat’s Pride is excited to introduce consumers to our newest innovation in cat litter, Fresh & Light Ultimate Care. For 75 years, we’ve been committed to providing products that enrich the lives of cats and their owners,” said Dan Jaffee, president and CEO of Oil-Dri, the makers of Cat’s Pride. “We are proud to partner with Katherine Heigl and the Jason Debus Heigl Foundation as they work to end the needless suffering of animals.”
- Cat’s Pride started the lightweight litter trend and continues to innovate with its new product, Cat’s Pride Fresh & Light Ultimate Carelightweight litter. The product is 50% lighter and is formulated with highly absorbent minerals and no fillers, guaranteeing 10 days of odor control, the strongest clumps and low dust and tracking. Cat’s Pride Fresh & Light Ultimate Care offers the ultimate performance at a great value. The product is offered in a 10 pound jug, in both scented and unscented hypoallergenic varieties.
- “Cats are Complicated. Great Litter is Simple.” Campaign: The new Cat’s Pride integrated marketing campaign featuring Heigl is the brand’s largest media launch ever. This concept features Katherine Heigl as a recurring character—a cat/owner couples therapist—who helps owners have a more meaningful and positive relationship with their cats. She continually reinforces how using the best-performing Fresh & Light Ultimate Care can reduce tensions all around and create healthier interactions between cats and their people. The campaign features the actress in humorous commercials directed by Anne Fletcher, known for films such as “27 Dresses” and “The Proposal”. The integrated campaign continues across all digital, social media, in-store and print platforms.
- The Jason Debus Heigl Foundation Partnership: The Jason Debus Heigl Foundation (JDHF) was founded in 2008 by Nancy and Katherine Heigl to increase awareness of inhumane animal treatment and support animal welfare efforts in this country. Established as a lasting legacy to a beloved son and brother killed as a teen in a tragic car accident, the JDHF is dedicated to helping companion animals by eliminating the needless suffering inflicted on animals by human cruelty, indifference and ignorance. Programs include the relocation of pets from high-kill to no-kill shelters for adoption, funding of sterilization for cats and dogs, medical and training assistance for special needs dogs, grants to hardworking “boots on the ground” rescues, and working with animal welfare groups nationwide to increase awareness of spay/neuter, humane education and adoption.
“We created the Jason Debus Heigl Foundation to continue to spread Jason’s love of animals,” said Katherine Heigl, CEO, The Jason Debus Heigl Foundation™. “We are thrilled to partner with Cat’s Pride® in our efforts to truly make a difference for animals.”
About Katherine Heigl
Katherine Marie Heigl is an Emmy Award winner, a two time Golden Globe nominated actress, and producer, best known for her starring roles in the feature films “The Ugly Truth”, “27 Dresses” and “Knocked Up”, as well as her portrayal of Dr. Isobel ‘Izzie’ Stevens in the television medical drama “Grey’s Anatomy”. Heigl will next be seen in the upcoming Warner Bros. feature “To Have and To Hold” starring opposite Rosario Dawson and directed by Denise DiNovi. In addition to her work in front of the camera, Katherine partnered with her mother and manager Nancy Heigl to form the production company Abishag in 2007. In 2008, Katherine co-founded the Jason Debus Heigl Foundation, an organization dedicated to ending animal cruelty and abuse and promoting animal welfare. Heigl is married to singer-songwriter Josh Kelley and the couple has two daughters Nancy Leigh Mi-Eun and Adalaide Marie Hope. Heigl lives in Utah, where she resides with her family, nine dogs and four cats. For more information please visit: https://www.kheigl.com/biography/.
About The Jason Debus Heigl Foundation™
The Jason Debus Heigl Foundation’s mission is to eliminate the needless suffering inflicted on animals by human cruelty, indifference and ignorance. The Heigl family was inspired by Jason’s compassion for animals and is committed to keeping his love and memory alive through acts of generosity and kindness toward animals through the Foundation’s work. The Jason Debus Heigl Foundation has helped improve the lives of over 25,000 animals since its inception. For more information, please visit: https://jasonheigl.foundation/.
Oil-Dri Corporation of America, a leading supplier of specialty sorbent products for agricultural, horticultural, fluids purification, specialty markets, industrial and automotive, is celebrating 75 years of sorbent mineral expertise. Oil-Dri is a leading manufacturer of cat litter. “Cat’s Pride” “Fresh & Light Ultimate Care” and “Changing Litter for Good” are registered trademarks of Oil-Dri Corporation of America. From research and development at our Innovation Center outside of Chicago to our manufacturing plants in Georgia, Mississippi, Illinois and California, our Cat’s Pride products are proudly made in the USA. For more information, visit www.oildri.com or www.catspride.com.
In order to help drive awareness of this campaign, we are partnering in a giveaway of a Vera Bradley Camocat tote and assorted cat items valued at $75.00. Good luck on your entries!
Host: Simply Sherryl
Sponsor: Cat’s Pride
Prize Package includes:
Vera Bradley Camocat tote in black and white
Cat Dancer toy
Coupon redeemable for one 10 lb. jug of new Cat’s Pride Fresh & Light Ultimate Care Litter
Disclosure: We reserve the right to make revisions, to cancel, or suspend this contest for any reason. We are not associated with any of the companies named above. The odds of winning are based on the number of entries received Open as indicated above to those 18+ only. Confirmed Winner(s) (by Random.org) will be contacted by email. Winner(s) have 24 hours to respond before a new winner is chosen. No purchase necessary. Void where prohibited by law. The sponsor(s) will be responsible for product shipment to winner(s) of this giveaway. Simply Sherryl and any other blog(s) participating are not responsible for product shipment/delivery. This event is in no way administered, sponsored, or endorsed by, or associated with, Facebook and/or Twitter, Google, Pinterest. This disclosure is done in accordance with the Federal Trade Commission 10 CFR, Part 255 Guides Concerning the Use of Endorsements. Entrants must only enter with either one email address, IP address and/or Facebook account, anyone found violating these rules will be disqualified. It is at the sole discretion of the admin of the giveaway if the winner has met the rules or not.