Duck Dynasty Commander Life & Gear
Calling all A&E’s “Duck Dynasty” fans. This is one public announcement you will want to read. The Robertson Family of A&E’s “Duck Dynasty” is pleased to reveal a new line of everyday apparel, the aptly named Commander Life, available exclusively online with plans for retail inclusion nationwide in 2016.
The family – Willie, Korie, and children Rebecca, Sadie, Will and Bella – debuted the line at an exclusive fashion show event last week on Thursday, October 8, at the family’s farm in West Monroe, Louisiana.
Commander Life and Commander Gear are collaborations with 81Eighty, a division of Dallas Cowboys Merchandising that focuses on assisting companies in developing their brands by offering fashionable and compelling apparel and headwear collection for men, women, youth, infant and toddler categories.
Commander Apparel was designed by the Robertsons to evoke the family’s renowned outdoors-oriented lifestyle that has become synonymous with quality in the outdoor space for decades. Commander Life is inspired by the casual, outdoor lifestyle of the Robertson Family and their motto of faith, family and ducks. The Commander Life collection includes easy-to-wear items with functional yet fashionable features that stay true to the Robertson lifestyle.
“The Duck Commander brand has represented quality since 1972, so when it came to creating a lifestyle clothing line, we wanted to marry that comfort with that standard of excellence,” Duck Commander CEO Willie Robertson said of the clothing lines, “We are very excited about this collaboration with 81Eighty.”
Commander Life is available now exclusively through Country Outfitter, and will be available in select retail stores in Fall 2015.
This line is a natural extension of their foray into fashion with successful lines such as the Robertson women’s collection of exclusive handbags with Dooney & Bourke; Sadie Robertson’s formal dress line with designer Sherri Hill, The Group LA’s Wild Blue Denim 2016 collection, the “Live Original Collection,” and more. Korie and daughter Rebecca have also celebrated over two years with flagship retail store, Duck & Dressing, in Monroe, La.